Live Perfume Bottle Personalisation for Victoria’s Secret
We were honoured to work alongside Victoria’s Secret, providing a professional live perfume bottle engraving and personalisation service at their Bond Street store in London.
Our team was stationed inside the boutique, where customers purchasing selected Victoria’s Secret fragrances were offered a complimentary personalised engraving service.
Customers could have their perfume bottle individually engraved with their name, transforming their fragrance purchase into a unique and personal keepsake.
The activation proved extremely popular, and following the success of the initial event, we were delighted to be invited back on further occasions to provide the service again.
Personalised Victoria’s Secret Perfume Bottles
Perfume makes a beautiful gift, but adding an individually engraved name can make it even more special.
During the Victoria’s Secret events, customers purchasing selected fragrances could visit our personalisation station and have their bottle engraved while they were in the store.
Each customer’s details were entered into our computerised system before the bottle was carefully positioned within our specialist engraving equipment.
The machine then used a precision diamond-scribing process to permanently etch the personalisation onto the suitable surface of the perfume bottle.
Customers could watch their own bottle being personalised before taking it home.
Computerised Diamond-Scribing Technology
For this activation, we used one of our specialist computer-controlled diamond-scribing machines.
The customer’s chosen name was entered into the connected computer, positioned within the engraving software and then sent to the machine.
A precision diamond tip followed the programmed design, physically scribing the lettering onto the appropriate surface of the perfume bottle.
This automated process provides accurate and repeatable positioning while still allowing every bottle to receive completely individual personalisation.
Testing Every Perfume Bottle Before the Event
One of the most important parts of our live engraving service actually takes place before we arrive at the store.
Victoria’s Secret offers fragrances in bottles of different shapes and sizes, and not every bottle can automatically be assumed to be suitable for engraving.
Before the event, we therefore request a selection of sample bottles from the client and have them delivered to our workshop.
Our team can then inspect and test each design using the same engraving equipment that will be used during the live activation.
Custom Jigs & Templates for Different Bottle Shapes
Perfume bottles can present an interesting technical challenge because they are rarely simple, flat objects.
Different bottle shapes, dimensions and surfaces require different methods of positioning.
For suitable Victoria’s Secret bottles, we were able to create custom jigs, supports and positioning templates designed to hold individual bottle styles securely within the engraving machine.
These jigs help us position each bottle consistently and ensure the intended engraving area is correctly presented to the diamond tip.
This preparation is particularly important during a busy retail event, where customers expect an efficient service and there is very little room for error.
Trialling Products Before Offering Personalisation
Our workshop testing also allows us to identify which products should and should not be offered for engraving.
Some bottles may work perfectly, while others may be unsuitable because of their shape, construction, surface or the way they need to be held within the machine.
We believe it is essential to establish these limitations before the live event.
Once our trials have been completed, we can provide the client with a clear understanding of which bottles have been successfully tested and approved for personalisation.
Those are then the products we can confidently offer customers during the activation.
Arriving at the Store Ready to Engrave
By completing the testing, programming and jig preparation in advance, our team can arrive at the retail location properly prepared.
Rather than experimenting with unfamiliar bottles in front of customers, we already know which products work, how they need to be positioned and which machine settings are required.
The relevant templates and programmes can be prepared beforehand, allowing our team to concentrate on delivering the customer experience once the event begins.
For luxury retail personalisation, this preparation is just as important as the engraving itself.
A Popular Bond Street Retail Activation
The Victoria’s Secret Bond Street events proved extremely popular with customers.
Offering complimentary engraving gave customers an additional reason to engage with their purchase and created an experience they could enjoy within the store.
Instead of leaving with a standard fragrance bottle, customers could take home a Victoria’s Secret perfume personalised especially for them.
The popularity of the activation resulted in our team being invited back, making this another successful example of a one-off personalisation event developing into repeat work for a major international brand.
Live Perfume Bottle Engraving for Retail Brands
Our work with Victoria’s Secret demonstrates the complete service we can provide for fragrance, beauty and luxury retail personalisation events.
Our service can include:
- Pre-event consultation
- Product samples and compatibility testing
- Trial engraving
- Custom jig design and production
- Positioning templates
- Machine programming
- Product suitability assessment
- On-site equipment installation
- Live customer personalisation
- Names and other suitable short engravings
- Multi-day and repeat retail activations
This means we can support a project from the initial testing stage in our workshop through to the finished personalisation being created in front of the customer.
Live Fragrance Engraving in London & Across the UK
We provide professional live perfume bottle engraving and product personalisation for brands, retailers, department stores, launches and corporate events throughout London and the UK.
Our mobile engraving equipment can be installed within suitable retail and event environments, allowing customers to watch their products being personalised while they wait.
From individual boutique activations to larger multi-store campaigns, we work closely with clients beforehand to develop a process appropriate for their products.
A Successful Partnership with Victoria’s Secret
It was a privilege to provide live perfume bottle personalisation for Victoria’s Secret on Bond Street in London.
The combination of specialist diamond-scribing equipment, custom-made jigs, detailed workshop testing and live customer interaction made this a particularly interesting project for our team.
Most importantly, customers loved the opportunity to leave the store with a fragrance bottle personalised especially for them.
The fact that we were asked to return on further occasions made the project even more rewarding and demonstrated the popularity of live engraving within the retail environment.
