Bespoke Leather Tag Personalisation for Lacoste Clients & Guests
We were delighted to be invited by Lacoste to provide a live personalisation experience at a special in-store pop-up promotional evening for clients, invited guests, bloggers and influencers.
For the event, our team created and produced a collection of bespoke leather tags in-house, ready to be individually personalised for guests during the evening. Each guest could choose to have their initials or name blind embossed onto their tag, creating a unique accessory to take home and use with their favourite Lacoste products.
Live Leather Embossing at the Lacoste Pop-Up
Our team attended the Lacoste store for one evening, bringing specialist leather embossing equipment with us to create the personalisation live in front of guests.
The compact embossing machine is specifically designed for personalising small leather goods and accessories, making it ideal for an in-store activation where each piece needs to be completed individually and efficiently.
Throughout the evening, we blind embossed names and initials onto the pre-made leather tags, giving every guest a personalised piece created especially for them.
Blind embossing presses the lettering directly into the leather without adding foil or colour, producing an elegant, understated finish that complements a premium fashion brand such as Lacoste.
Personalised Tags for Trainers, Bags & Accessories
The finished personalised tags were versatile enough to be used in several ways. Guests could attach them as trainer or shoe tags, use them as luggage tags, or add them to bags and other accessories.
The personalised pieces were presented in custom Lacoste-branded bags, completing the experience and giving guests something distinctive to remember the evening by.
Creating the Leather Tags In-House
An important part of the project happened before the event itself.
Rather than simply arriving with an embossing machine, we designed, prepared and made the leather tags in-house ahead of the activation. This allowed us to arrive at the Lacoste store with the tags ready for individual personalisation as guests attended the event.
Combining in-house production with live on-site embossing enabled us to provide a smooth and engaging experience while maintaining a high-quality finish on every personalised piece.
Live Personalisation for Fashion, Retail & Brand Events
Live embossing can transform a promotional evening, product launch or retail pop-up into a more memorable customer experience. Instead of receiving a standard promotional item, guests can watch as their own name or initials are permanently embossed onto a product created especially for them.
Our Lacoste event demonstrated how live leather personalisation, bespoke tags and on-site embossing can be incorporated into a premium retail environment for clients, influencers, bloggers and invited guests.
We can provide live personalisation for brand activations, fashion events, product launches, corporate events, VIP evenings, retail pop-ups and experiential marketing campaigns, with items prepared in advance and personalised for guests at the event.
